The 1965 Pontiac GTO was very popular with young drivers for its great style. Pontiac's ads called the TRP "Great." The consumer could order a 4-speed Ram Air gearbox and a 360 hp engine with functional air intakes on the hood and many other options. These models were part of the Tempest line. They have been very popular since their introduction in 1964. Some car enthusiasts said that the appearance of the GTO matched its speed.

Catalogues, brochures and advertisements in Pontiac magazines of those times were great works of art that are still admired by many enthusiasts around the world.

Designer and engineer Warren Fitzgerald designed the Endura bumper, which was used on the 1964 Pontiac GTO models. Some automotive historians say that this bumper was one of the greatest styling innovations of all time because it allowed designers to blend the bumper with their front styling.